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Friday, 19 June 2020

Chinese smartphone, electronic cos scales down marketing, advertisement

Four senior industry executives said companies such as Xiaomi, Vivo, Oppo, OnePlus, TCL and a few others have decided to curb promotions and will review the situation after a few days. These companies have withdrawn ads from television, and reduced those on billboards, traffic signals and lamp posts, besides stopping campaigns featuring Indian celebrities on digital, social media and ecommerce sites.

from Tech-Economic Times
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